Amanda Elliott is a Senior Program Office and Director of California Programs at the National Main Street Center (NMSC).  She is responsible for delivering comprehensive commercial district revitalization technical services to partner communities and coordinating programs across the country and acting as Director of the California Main Street program administered by the NMSC. Amanda Elliott is a graduate of St. Mary’s College with a master’s degree in organizational leadership. She also holds a BA in Liberal Arts and Interdisciplinary studies from San Francisco State University.

She is the former Executive Director of the Richmond Main Street, Initiative in Richmond, California where she was responsible for managing and supervising the activities, operations and services of the organization; developing strategies for enhancing the downtown economy; establishing working relationships with the community, city and county government; and maintaining ongoing collaborative relationships with community agencies.  She was responsible for producing large-scale community arts and entertainment events; and worked with the Main Street board and staff to cultivate relationships with foundations, corporations and individual donors and sponsors. In 2012, she worked with key stakeholders to develop an outreach strategy to implement the first and only Property Business Improvement District in the City of Richmond and West Contra Costa County which was renewed in 2017 and has leveraged over $200 million dollars in public and private investments providing sustained funding for the organization through 2022.  Amanda is most proud of her collaborative work with partners to fill a long-standing vacancy at the Richmond BART garage on Macdonald Avenue with a new co-working business incubator, coffee shop, and restaurant.